Designing A Traditional Stage Gate Development Process

1. Design thinking refers to creative and systematic problem solving. For example, at the beginning of the semester we were instructed to create a tower made only out of the materials provided to us, that would not only support the weight of a single marshmallow, but also be the tallest in the class and it had to be able to stand entirely on its own. In order to create the contraption, our groups had to use design thinking. The design thinking process goes through several stages: discover, define, create and evaluate. The process is unique and differs from a traditional stage gate development process because it is not restricted by a definitive order and can be accomplished using the four stages in different orders. Additionally, since the†¦show more content†¦Additionally, marketers may use an unstable product spec and scope creep. This means that the marketers might begin research and then start to make assumptions about what the consumer wants, so they will rush into deve loping the product when there are still several unknowns, or the â€Å"scope† or function of the product keeps changing. This, in turn, will lead to failure down the road because once the product is on the market there may be reasons to backtrack and fix things that were hastily decided upon. Next, a company may have dysfunctional product teams which essentially means that the company is not working together effectively to ensure the success of the new product. Oftentimes, a company will pass the product along to different sections without collaborating together which ends up creating inconsistencies and dysfunctionality within the product launch. Another reason products fail is because they have too many projects in the pipeline and lack focus. For example, if a company is working on launching several new products and dedicates time to both, they will lose focus on each idea and those products will suffer. Workers are stretched too thin and there ends up being flaws or issue s with the final product. Lastly, companies may not have the proper skills, competencies or knowledge needed to create the product. The process might begin with a great idea, but if the rightShow MoreRelated Constructivism in the classroom Essay1046 Words   |  5 Pagesprevious stage of cognitive development, increasing the child’s ability to solve more complex problems. He then developed four main cognitive structures including Sensorimotor (0-2 Years), Preoperational (3-7 years), Concrete operational (8-11 years) and Formal Operational (12-15 years). (Genetic Epistemology (J. Piaget), 200?) These structures are patterns of physical or mental action that underlie specific acts of intelligence and correspond to the child’s development. 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